Tourism and Visual Culture

EXIT

 

In the many examples of Shangri-Las, the boundaries between imagination and reality, fact and fiction, are perfectly fluid. The need for idealized goals is a legitimate and necessary part of being human, a prerequisite to generating the motivation to achieve them. But there is a point on the continuum where desire and justifiable optimism begin to create the imaginary geographies of exaggerated yearnings. That is the sovereign territory of Shangri-La, the image we create and the one we can be re-sold. Naturally enough the idea of a paradise, a Shangri-La, is not just restricted to Western cultures, especially after other cultures have had contact with the West. The idea of a territorial embodiment of an easier life with more material possessions crosses cultural divides:
 
 
 

 

“... it is about time to draw attention to the fact that in the Himalayas many people also dream of Shangri-La.

 

But here it is called something else: “America”, the promised land, the country that gives everyone a chance irrespective of caste or class. Above all, of the Nepalese students who have been visiting the annual YMCA summer camps in the USA since 1984, only 20% have returned.” Kanak Mani Dixit
 
 

 

From numerous examples it can be seen how the idea of Shangri-La has shifted from a religiously-based, benign but hierarchical society cut off from the rest of the world to a utopian vision of a me-centred, materialist paradise. Predictably all this illumination had to have a shadow side. For the Christian church as well as the general public, it was to be found in Africa: The image of Africa as ‘the dark continent’ was a powerful one to much of the British public in the second half of the nineteenth century.